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In honor of Steven Spielberg’s film Ready Player One, Carl’s Jr. publicly announced they were changing the name of their sliders to “Spielburgers.” We made a series of films with the help of Stoopid Buddies, each paying tribute to a Spielberg classic.
The only problem? We didn’t have Spielberg’s sign-off. We went to his office and even went as far as leaving a note on his car, posting about it on Twitter all along the way. Spielberg eventually responded to us in a video message and Twitter blew up, earning us international and local news coverage.