Annie Elliott
VP Creative Director, Writer
Dove Beauty Bar

Dove

Dove Beauty Bar

In the world of beauty, it’s all about the new product news. Which is challenging for Dove beauty bar since it hasn’t changed in 75 years. Our solve? Instead of focusing on what’s new about the product, we focused on the innovative ways people are using it.

We interviewed hundreds of real Dove Beauty Bar fans and discovered they’d use it as a makeup remover, shaving cream, eyebrow gel and even a spiritual cleansing ritual. This TV was brought to life with the incredibly sharp Jocelyn , Sky and Ame

We interviewed hundreds of real Dove Beauty Bar fans and discovered they’d use it as a makeup remover, shaving cream, eyebrow gel and even a spiritual cleansing ritual.

This TV was brought to life with the incredibly sharp Jocelyn, Sky and Amera.