Annie Elliott
VP Creative Director, Writer
SAS // The Batting Lab

SAS Analytics

SAS // The Batting Lab

The first-ever AI-powered batting cage designed to improve kids’ understanding of data

Watch the Today Show segment

Getting kids to care about data through baseball

Getting kids to care about data through baseball

Dan and I worked with a couple of teams on ideas and Kassandra knocked it out of the park. I left McCann mid-way through production and have to give Mihae and Christine special shout outs for making the impossible, possible.

Results and Awards

Results and Awards

Improved SAS' innovation perceptions by 285%, consideration by 399%, and recommendation by 258%

D&AD, Cannes Shortlist, Effie Winner, Clio Winner, One Show, Shorty, PR Social Impact